Guei

An independent film needs an audience before it needs almost anything else. Guei is in pre-production, which is exactly when the marketing site, the mailing list, and the festival/press presence should start doing their work — not after the film is finished.

Fian partners with Owong Productions on Guei, handling the audience side: the film's site and the campaign built to turn early interest into a mailing list Guei owns and, later, ticket and screening demand.

Guei is in pre-production with its presence live at guei.film. As a partnership, it shows Fian slots in as a creative collaborator, not only as a vendor or an owner.